In the #Blackgirlmagic era, Black women are excelling in the realms of education, business, and fashion. At the same time, Black women are challenged with increasing rates of anxiety and depression. At the crux of this paradox is the idea of “strength”-- prevailing, sustaining, and maintaining at any cost. The strength that undergirds Black women’s success is embodied in the strong Black woman identity, which has also been linked to women’s minimization of mental distress and limited engagement in support services.